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Seoul Day Plan: Skin Clinic, Sightseeing & Noryangjin Dinner

October 28, 2026 8 min read

A great Seoul day can combine morning sightseeing, an afternoon skin clinic visit and an evening of fresh sashimi at Noryangjin Fish Market. Book the clinic first, because it has the least flexible schedule, then plan the rest around it. At Noryangjin you buy seafood from a stall on the first floor and have it prepared at a restaurant upstairs. One caution: many aftercare guides for injectable treatments advise avoiding alcohol for about 24 to 48 hours, so ask your doctor before you plan a night

Key takeaways

  • Put your clinic appointment first, then build sightseeing and dinner around it.
  • Tell your doctor about your evening plans, and ask about alcohol, heat and spicy food.
  • Noryangjin works like this: choose seafood downstairs, then eat at a restaurant upstairs that prepares it for a fee.
  • Ask about the preparation and seating charges before you buy, and compare a few stalls first.
  • If your doctor says to skip alcohol that night, save the soju for another evening and toast with a non-alcoholic drink.
  • Raw seafood isn't right for everyone. Ask for cooked options if you are pregnant, immunocompromised or have a seafood allergy.

What does the day look like?

Here is a sample plan. Move the pieces around to fit your appointment.

  • Morning: Sightseeing at a palace, a museum or a traditional neighborhood.
  • Early afternoon: Lunch, then a skin clinic visit with a consultation and any treatment your doctor recommends.
  • Late afternoon: Rest, then travel to Noryangjin Fish Market by subway.
  • Evening: Browse the market, choose your seafood, then eat upstairs and finish with a hot fish stew.

The idea is simple: you look after your skin, then reward yourself with the most Korean dinner you can find.

Step 1: Sightseeing, keeping the afternoon free

Start the day with something you can enjoy at an easy pace, such as a palace walk or a museum. Keep your afternoon open for the clinic, and leave a buffer in case your appointment runs long. If you are planning a treatment, avoid anything strenuous or very hot beforehand. Your doctor can tell you what to avoid on the day.

Step 2: The skin clinic visit

A typical visit includes:

  1. Consultation: A skin assessment, your goals, and your health history, including medications and allergies.
  2. A plan that fits your day: Tell the doctor you have a dinner planned. Ask which treatments have little downtime and what you should avoid that evening.
  3. Treatment: Any treatment the doctor recommends for your skin.
  4. Aftercare instructions: Written instructions on alcohol, heat, spicy food, makeup and sun.

Haven't chosen a clinic yet? Read our guide on how to check that a Korean clinic is safe for tourists.

Can you drink soju after a skin treatment?

This is the question most travelers don't think to ask. Many aftercare guides for injectable treatments recommend avoiding alcohol for roughly 24 to 48 hours, because alcohol can increase bruising and swelling. Medical News Today notes that research on alcohol after Botox is limited, and that your provider may suggest avoiding alcohol for 24 to 48 hours. Advice varies by treatment and by person, so your doctor's instructions come first.

There are two easy ways to handle it:

  • Same-day plan: Enjoy the seafood tonight with a non-alcoholic drink, such as barley tea, sparkling water or a soft drink. Save the soju for another evening.
  • Soju-night plan: Schedule your clinic visit earlier in the trip, then keep the Noryangjin dinner for a later night when your doctor says alcohol is fine.

If you take any medication, ask your doctor or pharmacist whether it is safe to drink alcohol with it.

Step 3: Getting to Noryangjin Fish Market

Noryangjin Fish Market is the largest fisheries market in Seoul, at 674 Nodeul-ro in Dongjak-gu. You can reach it by subway at Noryangjin Station on Line 1 or Line 9, which are separate stations with the same name. Exit numbers can change, so search for "Noryangjin Fish Market" in a map app and follow the walking directions.

Since 2016, the market has operated in a modern building, and the old building was demolished in 2022. Older blog posts describe the old market, so check recent information before you go.

How does Noryangjin Fish Market work?

The system is simple once you have done it once:

  1. Walk the whole floor first. Browse before you buy, so you can see what's available and compare.
  2. Choose your seafood. The first floor is organized by type, with live fish, shellfish, frozen products and more.
  3. Agree on the price. Many vendors use a calculator when there's a language gap, and numbers work in any language. Don't accept the first price on the spot, but don't expect a dramatic discount either.
  4. Go upstairs. Most stalls connect to a restaurant on the second floor, and staff often walk you there.
  5. Choose how it's prepared. Raw sashimi, or steamed or grilled shellfish. Ask about the preparation fee and seating charge per person before you commit.
  6. Finish with maeuntang. Spicy fish stew made from the bones and head is the classic way to end a Korean raw fish meal.

If haggling sounds stressful, look for shops with set platters or a kiosk that shows the menu and price range, or go with a guide or a Korean-speaking friend.

What should you order?

  • Mixed sashimi platter (modeum-hoe): The safest choice for a first visit. Common fish include flounder, rockfish and salmon.
  • Seasonal fish: Autumn and winter bring favorites such as gizzard shad and amberjack. Ask the vendor what is in season.
  • Shellfish: Scallops, shrimp and oysters can be steamed or grilled upstairs.
  • Adventurous picks: Sea cucumber and spoon worm are popular with locals, but they are an acquired taste. Skip fermented skate on your first visit.
  • Live octopus (sannakji): The vendor cuts it into pieces, but the pieces keep moving and there is a real choking risk. Chew thoroughly, and skip it for children and older people.

Sashimi in Korea is usually dipped in chojang, a tangy red chili sauce, and wrapped in lettuce or perilla leaves with a little garlic or ssamjang.

A quick guide to soju

If your doctor says alcohol is fine, soju is the classic partner for Korean raw fish. Soju and beer are standard companions to a seafood meal in Korea. A few common etiquette tips:

  • Pour for others rather than for yourself, and let someone pour for you.
  • Use both hands, or support your pouring hand, when pouring or receiving a drink from someone older.
  • When drinking in front of an older person, turn your head slightly to the side.

Pace yourself, drink water, and don't feel pressured to drink. Sparkling water or a soft drink is a perfectly normal choice.

Tips for a smooth evening

  • Wear closed shoes. Floors are wet because water runs from the fish tanks.
  • Go on a weekday if you can. Weekdays are usually less crowded than weekends.
  • Be polite at stalls. Vendors are running a business, so don't handle the seafood unless you plan to buy.
  • Ask the price before you buy. That includes the seafood, the preparation fee and the seating charge.
  • Keep your receipt. It helps if there's a question later.
  • Tell staff about allergies. Do it before you order, not after.
  • Check the hours. Sections of the market open at different times, and the restaurants upstairs set their own hours.

Is raw seafood safe?

Raw seafood carries some risk for everyone, and a higher risk for pregnant people, young children, older adults, anyone with a weak immune system and anyone with a seafood allergy. Choose busy stalls with live fish in tanks, and ask for cooked options if you prefer them, such as steamed shellfish, grilled fish or fish stew. If you feel unwell after a meal, seek medical care.

What about price?

Prices at the market and at the clinic vary, so we don't quote numbers here. At the market, prices change with the season and the fish. At the clinic, they depend on the treatment, your skin and your doctor's plan. Ask for an itemized written quote from the clinic, and ask the market stall about the per-person preparation and seating charges before you buy.

FAQ

Can I go to Noryangjin Fish Market after a skin clinic visit?

Often yes, depending on your treatment. Tell your doctor your evening plans, ask about alcohol, heat and spicy food, and keep your schedule flexible. If you want a full evening out, ask about treatments with little downtime.

Can I drink soju after a skin treatment?

Ask your doctor first. Many aftercare guides for injectables recommend avoiding alcohol for about 24 to 48 hours, because it can increase bruising and swelling, but advice varies by treatment. If your doctor says to wait, enjoy a non-alcoholic drink tonight and save the soju for another evening.

How does Noryangjin Fish Market work for tourists?

You choose seafood from a stall on the first floor, then take it to a connected restaurant upstairs, where staff prepare it for a fee. Ask about the per-person preparation and seating charges before you buy, and compare a few stalls first.

Is Noryangjin Fish Market good for first-time visitors who don't speak Korean?

It can be, but buying and haggling are easier with a guide or a Korean-speaking companion. Some shops offer set platters or kiosks that make ordering simpler. A concierge or guided tour can also help.

Is raw fish safe to eat as a tourist?

Raw seafood carries some risk for everyone, and more for pregnant people, young children and anyone with a weak immune system or a seafood allergy. Choose busy stalls with live fish in tanks, ask for cooked options such as steamed or grilled dishes and soup, and tell staff about allergies.

Plan your Seoul day with a concierge

K-Medical Tours (DISKOMEDI) is a medical navigator and concierge service for international patients in Korea. We help with consultation, translation and travel logistics, so you can enjoy sightseeing, a skin clinic visit and dinner without coordinating it alone. Learn more about our dermatology services and our concierge service.

Free consultation on WhatsApp: message us and type NORYANGJIN so we know you came from this guide.